James started full time with Leeds Rugby in 2011 from OPTA. His role is to provide video and statistical analysis for both Leeds Rhinos and Yorkshire Carnegie on individual and team performance, opposition, and also support both teams in recruitment. James now heads up the analysis department and manages, provides content, and programs the big screen at Headingley Carnegie Stadium.
James is originally from Northampton but moved to Leeds to study for a BA(Hons) in Physical Education at Leeds Beckett, before going on to gain an Msc in Sport and Exercise Science.
On completing his studies James worked for OPTA for two years overseeing analysis for both Rugby League and Rugby Union, working with Premiership clubs, Super League clubs, Sky Sports and various other media organisations.