In addition to the club exceeding one million views back in May, Leeds Rhinos can announce that the club's YouTube channel has broken a new record as views have smashed through two million views for the first time.

Since launching in June 2012, the club's account has exceeded one million views in each of the last seven years, thanks to the introduction of the flagship Behind the Game feature, increased match highlights covering all grades across the Men's and Women's teams, podcasts, live match coverage and additional features taking fans behind the scenes at the club. For the first time, the club has achieved a season with multi-million viewership to go alongside a strong first year with the newly launched Rhinos TV+ membership scheme.

Since June, YouTube Shorts source of viewership in 2026, with content generating 846,747 views. Whether it is classic tries, fun content with men's and women's players, key match moments or the post-game team song, fans engaged the most with the team song from the derby day win over Bradford (28,085 views), plus the celebrations after the St Helens win and players reacting to England's World Cup win after playing Catalans in Perpignan have also generated over 18K views.

A continuing trend from 2025 ranks Match Highlights as the most popular piece of longer-form content with 126,946 views. Fans were quick to tune into the highlights of the club's two testimonial outings during pre-season, watching Cameron Smith's Testimonial win over Bradford 25,818 times and the young Rhinos' outing against Castleford Tigers in Brad Singleton's Testimonial 10,897 times, but recent results have also spiked as Rhinos fans have tuned into the Play-Off race. The win over St Helens has totaled over 10,000 views in a fortnight, plus games against Wigan (9K), Wakefield (5.9K) and Catalans (6K) have also helped boost the Rhinos towards it's new record.

Outside of the Men's team, fans have stayed in touch with the club's other teams too. Women's highlights have been viewed 21,091 times - led by the recent Super 4s matches against Wigan and St Helens away, as well as the home win over York (one of five games broadcast live for fans over the course of the season. As the club's youth sides made strong challenges for their Grand Finals, the Reserves, Academy and Scholarship have attracted strong viewerships - particularly the live stream of the Reserves win over St Helens which was has over 5,000 views in total.

Comments from inside the Rhinos camp have also been closely followed, with Brad Arthur's press conference against Wigan Warriors instantly rising to the club's eighth most-watched video of the year. Continuing the long tradition of fans tuning in to listen to the Rhinos boss, Brad's post-match comments have been a key piece of content as has his appearances on the club's podcast. After agreeing a two-year deal with the club, his podcast episode brought in 4,005 views to date.

Sivo's stellar season saw the star winger's Inside the Camp feature bring in the viewers with 8,895 views, the most by one episode in the club's new Inside the Camp feature, produced by RAM FILMS. With 63,507 total views, the show has been an instant hit with fans, who have also enjoyed the episode with Rhinos Head Physiotherapist Dave Ferguson (5,436 views) and season signing Jack Bird back in April (3,029 views). On the topic of new features, the club's new Matchday Live feature, which has been watched over 65,00 times as fans prepare for each Rhinos game.

Finally, the club's podcast network continues to thrive in year two as review and Q&A episodes of The Leeds Rhinos Podcast (85,080 views) and The Knock On Effect (5,230), hosted by Jarrod O'Connor and Tom Nicholson-Watton, have proved popular listens. Since reaching the million mark in June, Ian Blease's catchup on contracts and signings, as well as one of those recruits in Matt Lodge, have been stand out episodes with over 3,000 views each.

Become a partner with the Rhinos

As the club's digital channels continue to grow, there is no better time to become a digital partner with the Rhinos or sponsor content or podcast. To discuss how you can become a digital partner with the Rhinos, contact our Commercial Sales team on 0113 203 3222 or email sales@therhinos.co.uk.

Top 10 Most Watched

Videos

1 – Behind the Scenes: Player Medical – 60,350 views

2 – Cameron Smith's Testimonial Highlights - 25,981 views

3 – Brad Singleton's Testimonial Highlights – 11,043 views

4 – Widnes Vikings (CC) Match Highlights - 10,889 views

5 – St Helens vs Leeds Rhinos (R25) Match Highlights - 10,213 views

6 - Leeds Rhinos vs Wigan Warriors (R26) Match Highlights - 9,388 views

7 - Inside the Camp: Maika Sivo – 8,895 views

8 - Brad Arthur Post Match Press Conference vs Wigan Warriors - 7,735 views

9 - Catalans Dragons vs Leeds Rhinos (R18) Match Highlights - 6,186 views

10 - Wakefield Trinity vs Leeds Rhinos (R22) Match Highlights - 5,988 views

Shorts

1 - Rhinos Team Song Post Match Bradford - 28,085 views

2 - Brad Arthur and Maika Sivo Post-Match Vegas - 19,836 views

3 - Happy Birthday Kallum Watkins - 19,208 views

4 - Team Celebration song post St Helens - 18,491 views

5 - Rhinos celebrate England win in Perpignan - 18,016 views

6 - Jake Connor NFL kick in Vegas  - 14,564 views

7 -  Jamie Peacock Rugby League Top 10 Podcast - 13,164 views

8 - That's not my name prank - 12,166 views

9 - Leeds Rhinos Women Shake Hands With trend - 11,548 views

10 - Las Vegas Team Song - 10,930 views

Live

1 - Matchday Live vs Widnes (CC, A) - 9,214 views

2 - Matchday Live vs Wakefield (CC, A) - 5,861 views

3 - LIVE RESERVES: Rhinos vs Saints - 5,346 views

4 - Matchday Live vs Leigh (A) - 3,662 views

5 - Live Broadcast: Cameron Smith's Testimonial - 3,546 views

6 - Matchday Live vs York Knights (H) - 3,161 views

7 - Matchday Live vs Hull FC (A) - 3,062 views

8 - Matchday Live vs Huddersfield (H) - 2,969 views

9 - Matchday Live vs Castleford Tigers (H) - 2,542 views

10 - Matchday Live vs St Helens (A) - 2,494 views

The new YouTube Memberships called Rhinos TV Plus will give fans access to exclusive content such full game replays from the mens Betfred Super League, exclusive priority periods so you will be the first to see features like Behind the Game in full plus live streaming of selected and regular games from the Rhinos Academy and Reserves for matches played at AMT Headingley for just £5.99 a month. It is hoped to include Womens games at AMT Headingley at a later stage once we are allowed to do this by the competition.  

To clarify, content that is currently uploaded to YouTube and is available for free like match highlights, pre and post match press conferences and player interviews will still be free to watch. This includes our popular Podcasts like the twice weekly Leeds Rhinos Podcast, The Knock on Effect and the Leeds Rugby League Heritage Podcast.

This opens the club up to reach new audiences with our exclusive videos as well as benefits such as being able to share to your smart TV through the YouTube app to watch all of our videos on your TV or chosen device.

An entry level membership called Rhinos TV will also be available for £3.99 which will have a number of features including most notably early access to features. It will not include live streams and full game replays. 

Rhinos TV Plus members on YouTube will also get exclusive first access to series two of the Spirit of the Rhinos behind the scenes documentary produced by RAM Films which follows the Rhinos throughout the 2025 campaign. 

PLEASE NOTE, WHEN YOU SIGN UP FOR OUR YOUTUBE MEMBERSHIP, PLEASE DO THIS ON YOUR DESKTOP COMPUTER OR COPY AND PASTE THE ADDRESS BELOW INTO YOUR BROWSER ON YOUR PHONE. IF YOU SIGN UP VIA THE YOUTUBE APP ON YOUR PHONE, YOU MAY BE CHARGED EXTRA BY THE PROVIDER NOT THE RHINOS FOR SIGNING UP VIA THE YOUTUBE APP. 

To join our YouTube Membership, click here https://www.youtube.com/channel/UCVQIByEKoy3UVOUXOWMC8iA/join and follow the instructions. If the price for Leed Rhinos TV Plus is more than £5.99, please follow the instructions above to sign up. Please note that only the £5.99 Rhinos TV Plus membership includes live non-Super League selected matches. It does not include live coverage of Betfred Mens Super League games.